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COWORKING CUSTOMER VALUES ANALYSIS

 

Using a combination of quantitative and qualitative research methods, my team set out to gather a deeper understanding of what today’s coworkers and real estate decision makers really care about when it comes to the modern workplace, in order to guide future coworking product and design standards.

ROLE               PROJECT CO-LEAD, CONVENE 

                       STRATEGY + INNOVATION TEAM

 

SCOPE             USER RESEARCH

                       QUANTITATIVE ANALYSIS

                       BUSINESS/PRODUCT STRATEGY

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